Dr. Bee Honeyland Canada

DR. BEE HONEYLAND CANADA

Labels, packaging and print for a honey company

I was the in-house designer at Dr. Bee for three years. I redesigned labels and packaging within CFIA guidelines, pitched new label concepts, made campaigns and brochures for English and Chinese audiences, and built the brand for the annual Bees & Blueberries Festival.

CLIENT: Dr. Bee Honeyland Canada
YEARS: 2018 to 2021
ROLE: Designer & Web Developer
DELIVERABLES: Labels, packaging, dielines, brochures, festival brand, commercials, Shopify store

25% lower label production costs through printer negotiation.

Ice Honey, Original / My Redesign, Shipped — ICE HONEY, ORIGINAL / MY REDESIGN, SHIPPED

Royal Jelly, Original / My Redesign — ROYAL JELLY, ORIGINAL / MY REDESIGN

BRAND GUIDE

A bilingual brand guide

I designed Dr. Bee's 21-page brand guide: logo variations and misuse, clear space, the colour palette, social badges, and headline and body type in English and Mandarin.

COVER

MANDARIN HEADLINE TYPE

LOGO VARIATIONS

COLOUR PALETTE

PACKAGING

Dieline, Glacial Marine Clay — DIELINE, GLACIAL MARINE CLAY

Dieline, Lavender Goat Milk — DIELINE, LAVENDER GOAT MILK

PACKAGING

Bee Venom Sheet Mask — BEE VENOM SHEET MASK

Ginseng Honey Sheet Mask — GINSENG HONEY SHEET MASK

American Ginseng Root Box — AMERICAN GINSENG ROOT BOX

PRODUCT CATALOGUE

BEES & BLUEBERRIES FESTIVAL

Festival Style Sheet — FESTIVAL STYLE SHEET

BEES & BLUEBERRIES FESTIVAL

A family festival brand

The festival had no consistent branding, so I started with a style sheet, then rolled it out to posters, flyers, signage, newspaper ads and online ads for English and Chinese audiences.

20% more attendees than the year before.

Volunteer Call, English And Chinese — VOLUNTEER CALL, ENGLISH AND CHINESE

Chinese-Language Ad — CHINESE-LANGUAGE AD

FESTIVAL SIGNAGE

Lougheed Highway Billboard, Bees & Blueberries Festival — LOUGHEED HIGHWAY BILLBOARD, BEES & BLUEBERRIES FESTIVAL

Pitt Meadows City Hall Digital Sign, Mock-Up — PITT MEADOWS CITY HALL DIGITAL SIGN, MOCK-UP

Digital Sign Artwork, 1920 X 1080 — DIGITAL SIGN ARTWORK, 1920 X 1080

NEWSPAPER ADS

Print ads in Korean and Chinese

For the Bees & Blueberries Festival and seasonal promotions, I designed newspaper ads for Vancouver's Korean and Chinese-language papers, plus the Tri-City News.

I laid out each ad in English, then set the translated Korean and Chinese copy for print.

Vancouver Chosun, Korean, Full Page — VANCOUVER CHOSUN, KOREAN, FULL PAGE

Vancouver Chosun, Second Run — VANCOUVER CHOSUN, SECOND RUN

CHINESE AND ENGLISH ADS

Chinese-Language Paper, Bees & Blueberries Festival — CHINESE-LANGUAGE PAPER, BEES & BLUEBERRIES FESTIVAL

Chinese-Language Paper, Comb Honey — CHINESE-LANGUAGE PAPER, COMB HONEY

Chinese-Language Paper, Mid-Autumn Festival — CHINESE-LANGUAGE PAPER, MID-AUTUMN FESTIVAL

Tri-City News, English, Festival — TRI-CITY NEWS, ENGLISH, FESTIVAL

VIDEO

30-Second Spot, Cantonese — 30-SECOND SPOT, CANTONESE

TV spots for Chinese networks

I edited 30-second commercials for Chinese TV networks in Premiere Pro, After Effects and Audition, with Cantonese and Mandarin versions.